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Explore our library of articles and tips providing thoughtful guidance and proven best practices for entrepreneurs. They represent our deep expertise in scaling companies and our passion for the entrepreneurial journey.
How to Manage Company-Level Objectives to Drive Organizational Success

Turning Company Goals into Action with Ownership, Tracking, and Adaptation By Alex Ford, CEO and Founder Setting clear objectives is only the first step in aligning your company for growth. The real challenge lies in managing them effectively to ensure they drive organizational success. Without strong execution, even the best-laid objectives are little more than […]

Read More March 13, 2025
How (and Why) to Craft Really Good, Impactful Objectives for Your Company

A Practical Guide to Setting Clear, Measurable, and Actionable Company Goals By Alex Ford, CEO and Founder As a leader, one of your most important jobs—if not the most important—is to chart the course for your company and ensure all stakeholders including your exec team, company, board and investors are aligned and engaged in that […]

Read More February 1, 2025
Mistakes founders are making now
Founders: 5 Mistakes You’re Making Right Now (and What to Do Instead)

I’m guilty of having made many mistakes starting, growing and exiting companies over the past 25 years – some big and some small. It took me a while, but I learned that’s OK. Being an entrepreneur is about trial and error, failing fast, continuous learning and having a growth mindset.  Here I identify the five […]

Read More November 12, 2024
Deliver Powerful Presentations: 7 Tips for Founders from a (Reluctantly) Seasoned Speaker

When you found a company, one thing is for sure: You’ll be giving more than your fair share of presentations and speeches. It could be to a board, a partner, a conference audience, or — maybe most importantly — to your company at an offsite, all hands or Christmas party.  You might even be lucky […]

Read More August 17, 2024
A trend to watch: HubSpot acquires The Hustle

Back in the dotcom days, there was almost nothing as important as a good partnership and most start-ups spent a lot of time developing them.

Read More January 1, 2022

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